Google’s Parent Company Alphabet Now More Valuable Than Apple Says Earnings Report
Google’s parent company 'Alphabe't has just been valued more highly than Apple in the latest earnings report. This means that Alphabet is now the world’s most valuable company.
In terms of the most recent event, Alphabet’s big increase in profit for the last quarter triggered an increase in its share price of around 9% in after-hours trading. Recent estimates of Alphabet’s current worth put the figure at around $568bn compared to Apple’s $535bn.
Why Did It Happen?
The short answers as to why Alphabet has moved ahead in terms of value are Google’s sales of advertising on mobiles plus the greater potential that the market sees in Google thanks to its experimental ventures such as self-driving cars and internet balloon programs.
Mobile advertising has worked out to be such a great boost for Google at the current time (and therefore Alphabet) because mobiles are moving much more quickly ahead now for Google searches and therefore the mobile ads have been able to be move closer in value to desktop adverts.
What Does This Mean For Your Business?
In essence Google is therefore winning several wars in the battle for positive 'mindspace' among business owners, and figures show that businesses are investing heavily in mobile advertising as well as continuing to use Google as a first stop for searches and are relying on Google as the major supplier of online traffic (preferably natural where possible).
The latest news also indicates of course that businesses can probably expect to keep paying higher rates for mobile ads. There are also of course the many possibilities of brand extension that Alphabet companies like Google could use to market more products and services to us.