Young People Now Spend More Time Online Than Watching Television Says Report
One of the most striking findings of the latest Childwise Annual Media Marketing Report is that for the first time, the amount of time that children spend playing and socialising online now exceeds the time that they spend watching the Television.
Older Teenagers - Biggest Move Away From TV
15 to 16 year olds spend even longer online at 4.8 hours per day. Another interesting finding among this group is that they prefer to watch TV on their own terms. For example they tend to not watch programmes at the time they are broadcast, preferring instead to use a catch-up or on-demand service, or YouTube.
Although mobile phones are the most common way for young people to access the Internet, the report shows that 67% of youngsters now own a tablet (most of these own an iPad), and this has meant that tablet computer use has overtaken laptops and desktops for these younger age groups.
The report shows that almost half of 5 to 16-year-olds, and 74% of young people overall use the video sharing website ‘YouTube’ on a daily basis, whereas only 40% of them watch programmes through the BBC iPlayer. The Childwise report also shows that in addition to YouTube, young people spend of their online time using Snapchat, Instagram, Minecraft and Facebook.
Choosing Content and Binge Watching
The Childwise report shows that access to the internet at any time and place, the growing use of mobile devices and the blurring of TV content across multiple channels has facilitated a change in the behaviour of young people. They are now more likely to seek out their preferred content, and when they do watch TV programmes it is increasingly likely that they will do so online and on-demand or binge watching box sets.
What Does This Mean for Business?
Some of the implications of this changing behaviour for business could be that: