Why the Mobile Web is Now So Slow
This summer Google saw more searches done from mobile devices than desktops.
If you’ve checked your Web analytics stats recently you will have seen this trend reflected in the majority of visitors to your business website arriving via notebook, iPad and smartphone.
As so many more of us, our customers, suppliers and colleagues now use mobile devices as part of our daily working lives we are also all likely to be familiar with one of the main frustrations associated with it - the often super slow speed. A recent BBC story attempted to shed light on the causes of the slow down and many of the points it covered are highlighted in this piece.
Slow loading web pages, obviously slow mobile connections, slow public wi-fi spots, annoying adverts (that we can accidentally press) and problematic navigation bars are all some of the more obvious symptoms of the overall problem.
Advertising: This may be a necessary commercial reality for many websites but the sheer volume of advertisements on some pages can seriously affect navigation, not to mention page download speed.
A recent New York Times study found that more than half of all the data on popular news sites came from sources unrelated to articles!
Adverts Are Not Just Images Now
The kinds of adverts we now encounter on the Web are much more than just images. They often involve animation and sound, they originate from many different locations, and they can slow things down considerably by using up a lot of bandwidth and processing cycles. Auto-playing video ads can be particularly annoying to Web users.
Behind the Scenes
What Can You / We Do To Speed Things Up?