Criticism of Advertising in Windows 10 After Tomb Raider Plug
Introducing the newest version of an Operating System is usually cause for comment and a difference of opinion over the latest features, but one subject that tends to galvanise an almost universally negative reaction is being forced to watch unwanted adverts.
This is not the first time that Microsoft has used default locked screen adverting. Some Windows 10 users were shown an advert for 'Minions' last month, and app suggestions were displayed in the Windows 10 start menu in October last year.
Why Is It Happening?
Something/Someone has to pay for the 'free' upgrade to Windows 10 and just as something has to monetise much of the free content that we see daily on the Web, the job falls to advertising, until a better method comes along.
First, The Bad News
The bad news is that it appears that the advertising by Microsoft is likely to continue for the time being and many IT commentators have begun to regard the Microsoft CEO Satya Nadella with suspicion because this almost hidden commercial aspect appears to them to be at odds with the public projection of a spirit of co-operation and openness by Microsoft. If Microsoft really wants to get back some of the ground it may have lost in market dominance it seems fair to expect similar tactics as Microsoft tries to win back our “love”.
The Good News
You can turn the advertising off! That’s right, as with most default settings you can choose to change them to personal settings if you know how. This can be done by going to ‘Settings’ - ‘Personalisation’ - opening ‘Lock Screen’ - change ‘Background’ from ‘Windows spotlight’ to your personal selection, and then choose the ‘Off’ setting for ‘Get fun facts, tips, tricks, and more on your lock screen’.